Why Sony Making Cars Makes Sense
Sony just revealed their ambitions of a creating a car brand built around electrification as well as autonomous driving. While for some this may come as a surprise but for me, I think it makes perfect sense for Sony to enter into the car market in 2022 and beyond. Here’s why.
Sensors
If there is one thing that Sony is known for outside of their movie production, music library and PlayStation brand, it’s most certainly their near monopoly on the camera market. Whether we’re talking about dedicated camera hardware or smartphone cameras, Sony has their sensors and imaging technology in various technologies across various industries. This makes sense when we start to look at the future of automobiles. Not only are we electrifying the line up but we’re also looking towards autonomous driving and overall safety features. From the rear backup camera to LiDAR detecting sensors, Sony is well equipped to equip their very own cars, with their very own sensors.
Electrification
The electrification of the automobile is a very interesting convergence point of multiple industries. From implementing large battery systems and making our cars connected accessories to our lives, this will without a doubt be a huge paradigm shift. This is why it makes perfect sense for Sony to get involved in the automobile industry…
