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Why Ford Failed With Spin
It seems Ford’s hopes and dreams of turning their investment of Spin (an eScooter micro mobility company) into a grand operation worthy of the loved Ford brand has ultimately fallen through. Ford announced recently that they made the decision to sell their Spin organization to Tier mobility. While I’m sure Tier Mobility will offer a lot to Spin I am a little bit disappointed to see Ford give up on the growing micro-mobility sector. That being said, let’s talk about some things that Ford really failed to capitalize on.
The Blue Oval
Ford has one of the most recognizable brands in the world, not only are they associated with automotive manufacturing in general but they’ve developed over the years into something that is iconic with the American Dream. Something that many people still pursue in 2022. Yet when Ford continued to operate Spin across North America they didn’t think to use their Ford name on the forms of transport they were offering. While I’m sure Spin on it’s own could have developed a recognizable brand over time, why not skip the wait and just start stamping the beautiful blue oval that we all love onto these eBikes and eScooters. This just seems so simply, but then again, I’m vaguely annoyed that the Lincoln brand still exist when Ford has such a stronger name across time and space.
