Why E3 Is Dying
It’s officially been announced that E3 (Electronic Entertainment Expo) is being cancelled for the year 2022. Marking this as the 3rd year in a row that COVID-19 has had a profound impact on the service, with 2020 being cancelled and 2021 being entirely based on an online platform instead of a physical location. While it’s clear shut down is COVID related, I do think there are underlying reasons outside of the pandemic that has lead us to this shift away from E3 as the end all be all place to make video game based announcements. So let’s dig a little deeper into what I believe those reasons are.
Digital Life
Did attending E3 ten years ago sound really cool and exciting? Of course it did! Was that because the online programming of that faraway time was mediocre at best and miserable at worst? Also yes. Thankfully, times and technology have changed, meaning I can easily stream technology and video game events live from the comfort of my own home, not only do I get a high quality stream of content that allows me to stay in the loop within a few seconds of the live audience but I also get the privilege of doing so while wearing my pajamas. Let’s not forget the part where I can rewind, pause and eat a fish sandwich from Kwik Trip without any hassle. Yeah, the digital life is pretty nice in my opinion.
